Microsoft Ads Overview
MAds - Campaign Performance
MAds - Campaign Performance
MAds - Search Terms
![No Data](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="200" height="42"><rect fill-opacity="0"/></svg>)
July 1st, 2023 - July 31st, 2023
Impressions332547
Clicks4815
CTR1.15%
Conversions37
Cost/ Conversions255.38
Conversion Rate0.71%
Cost$7,895.14
Avg Cpc1.87
Cost/Conv.257.38
Share Imp27.13%
Lost Imp By Rank7.77%
Lost Imp By Budget87.07%
Clicks Vs ImpressionsDemographics Device By ClicksComputer3,641
Demographics Device By CostDemographics Device By ConversionsPowered By DAXRM1 of 4
July 1st, 2023 - July 31st, 2023Campaigns| # | Campaign | Clicks | Impressions | CTR | Cost | Conversions |
|---|---|---|---|---|---|---|
| 1 | Shopping Performance Max | 1809 | 199.13k | 0.86% | $2,851.39 | 10 |
| 2 | SN - Branding | 365 | 2.62k | 13.58% | $302.25 | 7 |
| 3 | SN - Pest Control | 443 | 10.63k | 4.17% | $1,346.22 | 4 |
| 4 | SN - IMP | 293 | 11.59k | 1.67% | $565.46 | 4 |
| 5 | SN - General | 545 | 12.35k | 4.41% | $271.64 | 1 |
| 6 | Shopping Performance Max - IMP | 299 | 79.94k | 0.37% | $1,220.09 | 1 |
| 7 | SN - Pest Inspection | 270 | 16.22k | 1.66% | $338.09 | 0 |
1-7 / 7
AdGroups| # | Campaign | Ad Group | Clicks | Impressions | CTR | Cost | Conversions |
|---|---|---|---|---|---|---|---|
| 1 | SN - Branding | Brand Name Ad | 365 | 2.62k | 13.58% | $302.25 | 7 |
| 2 | SN - Pest Control | Search Ads | 286 | 4.02k | 4.63% | $488.49 | 3 |
| 3 | SN - IMP | Search Ads | 108 | 8.08k | 1.34% | $314.32 | 2 |
| 4 | SN - IMP | Search Ads | 85 | 3.51k | 2.42% | $251.15 | 2 |
| 5 | SN - General | Search Ads | 85 | 2.20k | 3.87% | $39.26 | 1 |
| 6 | SN - Pest Control | Search Ads | 77 | 1.37k | 5.64% | $323.72 | 1 |
| 7 | SN - Pest Inspection | Search Ads | 270 | 16.22k | 1.66% | $338.09 | 0 |
| 8 | SN - General | Search Ads | 251 | 5.11k | 4.91% | $124.16 | 0 |
| 9 | SN - Pest Control | Search Ads | 104 | 3.34k | 3.12% | $352.35 | 0 |
| 10 | SN - General | Search Ads | 79 | 2.30k | 3.43% | $44.03 | 0 |
1-10 / 18
Powered By DAXRM2 of 4
July 1st, 2023 - July 31st, 2023Citywide Performance By Clicks| # | City | Impressions | Clicks | Conversions | Conv. rate |
|---|---|---|---|---|---|
| 1 | 181.16k | 2987 | 20 | 4.69% | |
| 2 | Sydney | 30.06k | 462 | 3 | 1.17% |
| 3 | Brisbane | 28.82k | 405 | 1 | 0.50% |
| 4 | Melbourne | 16.18k | 249 | 4 | 2.00% |
| 5 | Adelaide | 10.66k | 110 | 0 | 0.00% |
| 6 | Perth | 14.85k | 89 | 1 | 0.25% |
| 7 | Gold Coast | 3.46k | 67 | 0 | 0.00% |
| 8 | Broadbeach | 18k | 34 | 0 | 0.00% |
| 9 | Cairns | 2.04k | 33 | 0 | 0.00% |
| 10 | Canberra | 1.98k | 27 | 0 | 0.00% |
1-10 / 628
Conversions| # | Goal | Campaign | Conversions | Revenue |
|---|---|---|---|---|
| 1 | Purchase | SN - Branding | 8 | $5,492.20 |
| 2 | Purchase | SN - IMP | 4 | $2,075.93 |
| 3 | Purchase | SN - Pest Control | 3 | $2,584.55 |
| 4 | Purchase | SN - General | 1 | $414.02 |
| 5 | Phone | SN - Pest Control | 1 | $0.00 |
| 6 | SN - IMP | 0 | $0.00 | |
| 7 | SN - General | 0 | $0.00 | |
| 8 | SN - Branding | 0 | $0.00 | |
| 9 | SN - Pest Inspection | 0 | $0.00 | |
| 10 | SN - Pest Control | 0 | $0.00 |
1-10 / 10
Powered By DAXRM3 of 4
July 1st, 2023 - July 31st, 2023Keywords| # | keyword | Ad Group | Campaign | Clicks | Impressions | CTR | Cost | Conversions |
|---|---|---|---|---|---|---|---|---|
| 1 | Pest Control | Search Ads | SN - Pest Control | 285 | 1.11k | 16.68% | $174.55 | 5 |
| 2 | pest control near me | Search Ads | SN - Pest Control | 120 | 704 | 17.05% | $111.74 | 4 |
| 3 | bee removal | Search Ads | SN - Pest Control | 58 | 1.91k | 3.04% | $232.51 | 0 |
| 4 | possum removal | Search Ads | SN - Pest Control | 40 | 878 | 4.56% | $20.16 | 0 |
| 5 | bee removal | Search Ads | SN - Pest Control | 36 | 946 | 3.81% | $215.82 | 1 |
| 6 | snake catcher | Search Ads | SN - Pest Control | 34 | 494 | 6.88% | $10.72 | 0 |
| 7 | snake catcher | Search Ads | SN - Pest Control | 33 | 656 | 5.03% | $77.67 | 1 |
| 8 | bee removal | Search Ads | SN - Pest Control | 33 | 625 | 5.28% | $15.07 | 0 |
| 9 | snake catcher | Search Ads | SN - Pest Control | 28 | 649 | 4.31% | $14.28 | 0 |
| 10 | possum removal | Search Ads | SN - Pest Control | 25 | 1.08k | 2.32% | $30.13 | 0 |
| 11 | bee removal | Search Ads | SN - Pest Control | 24 | 892 | 2.69% | $45.92 | 0 |
| 12 | snake catcher | Search Ads | SN - Pest Control | 23 | 378 | 6.08% | $12.01 | 0 |
| 13 | bee removal | Search Ads | SN - Pest Control | 23 | 357 | 6.44% | $12.08 | 0 |
| 14 | possum removal | Search Ads | SN - Pest Control | 21 | 188 | 11.17% | $43.84 | 0 |
| 15 | snake catcher | Search Ads | SN - Pest Control | 20 | 847 | 2.36% | $27.60 | 0 |
| 16 | bee removal | Search Ads | SN - Pest Control | 20 | 225 | 8.89% | $64.08 | 0 |
| 17 | possum removal | Search Ads | SN - Pest Control | 19 | 378 | 5.03% | $9.44 | 0 |
| 18 | snake catcher | Search Ads | SN - Pest Control | 17 | 1.25k | 1.36% | $17.18 | 0 |
| 19 | possum removal | Search Ads | SN - Pest Control | 16 | 731 | 2.19% | $16.14 | 0 |
| 20 | bee removal | Search Ads | SN - Pest Control | 16 | 210 | 7.62% | $80.18 | 0 |
| 21 | possum removal | Search Ads | SN - Pest Control | 16 | 1.02k | 1.57% | $36.15 | 0 |
| 22 | Pest Control | Search Ads | SN - Pest Control | 16 | 162 | 9.88% | $71.33 | 1 |
| 23 | Pest Control | Search Ads | SN - Pest Control | 15 | 801 | 1.87% | $81.50 | 0 |
| 24 | Pest Control | Search Ads | SN - Pest Control | 15 | 236 | 6.36% | $3.66 | 0 |
| 25 | Pest Control | Search Ads | SN - Pest Control | 14 | 195 | 7.18% | $8.08 | 0 |
1-25 / 514
Powered By DAXRM4 of 4