Did you know that climbing from the second to the first position in Google’s SERP can double your website traffic? The top spot averages a CTR of 39.8%, while the second position attracts only 18.7% of clicks. Although ranking first for every keyword isn't always feasible, monitoring your rankings for target keywords is crucial to staying competitive.
How to Track SERP Ranks of Your Target Keywords
You could track keyword rankings manually if you only had a handful of keywords, but with hundreds of keywords and phrases to handle, where do you even begin? That's where rank tracking tools come in.
These powerful tools automate the tracking process and provide valuable insights into your website's performance, so you can make data-driven decisions, optimize your SEO strategies, and ultimately drive more organic traffic to your website.
With plenty of rank tracking tools being available, the only question that needs to be answered is: which one should you use, considering their capabilities, limitations and cost? In this blog post, we'll explore the top 6 rank tracking tools to help you decide. Let's get started!
6 Best Rank Tracking Tools in 2024
We assessed over a dozen tools based on software quality, features, ease of use, and price. Here are the best six, one of them is just the right fit for your needs.
#1. DAXRM
The CRM-Based Rank Tracker for Agencies
DAXRM is a comprehensive CRM platform designed specifically for digital marketing agencies. It offers a comprehensive suite of features, including client management, project management, client reporting, campaign analytics, invoicing, and a built-in rank tracking tool. DAXRM’s integrated rank tracker is a robust tool that allows agencies to monitor keyword rankings alongside other campaign data. It saves you the time that you’ll have to spend to track keywords using a dedicated tracking tool, streamlining reporting and providing a holistic view of campaign performance.
Key Features:
- Integrated Rank Tracking: Seamlessly track keyword rankings within the DAXRM CRM platform for streamlined reporting and analysis.
- Multi-Search Engine Support: Monitor keyword positions across Google and Bing search engines.
- Location-Specific Tracking: Track rankings for specific geographic locations and languages.
- Daily Ranking Updates: Receive daily updates on keyword positions to stay informed about performance trends.
- Historical Data Comparison: Analyze historical ranking data to track progress and identify patterns.
- White-Label Reporting: Generate customizable reports with agency branding for client presentations.
Pros:
- All-in-one CRM platform with integrated rank tracking for efficient client and campaign management.
- Accurate and real-time keyword ranking data with daily updates.
- Location-specific and multi-search engine tracking for comprehensive insights.
- User-friendly interface designed specifically for agencies.
- White-label reporting for professional client presentations.
Cons:
- Rank tracker feature must be purchased as an add on.
- No site audit or backlink audit functionality.
- Primarily designed for agencies, may not be the best fit for individual or freelance users.
Cost: Free for up to 5 client accounts and 50 keywords. $25 per month for 25 client accounts.
#2. Semrush
An All-in-One SEO Powerhouse
Semrush is a comprehensive SEO platform that offers a wide range of tools, including an excellent rank tracking solution. It provides accurate and up-to-date keyword rankings across multiple search engines and locations. You can track your website's performance alongside your competitors, allowing you to identify opportunities for improvement.
Key Features:
- Position Tracking: Monitor keyword rankings across multiple search engines and locations, with historical data and trend analysis.
- SERP Features Tracking: Track your performance in SERP features like featured snippets, knowledge panels, and local packs.
- Competitor Analysis: Benchmark your rankings against competitors and uncover their strategies.
- Keyword Research: Discover new keyword opportunities with extensive keyword databases and competitive analysis tools.
- On-Page SEO Checker: Analyze on-page SEO factors and get actionable recommendations for optimization.
- Backlink Audit and Monitoring: Analyze your backlink profile, identify toxic links, and track new backlinks.
- Site Audit: Crawl your website to identify technical SEO issues and get actionable recommendations for improvement.
Pros:
- Comprehensive SEO platform with a wide range of features, including technical SEO audits, content optimization tools, and backlink analysis.
- Accurate and reliable keyword tracking data with historical data comparison and trend analysis.
- Robust competitor analysis capabilities for benchmarking your performance and uncovering competitor strategies.
- In-depth reporting and analysis tools, including customizable dashboards and white-label reports for client presentations.
- Suitable for agencies and businesses of all sizes, with scalable plans to accommodate growing needs.
Cons:
- Can be overwhelming for beginners due to its extensive features and functionalities.
- Pricing might be a bit steep for smaller agencies or freelancers with limited budgets.
Cost: Starting at $139.95/month.
#3. Ahrefs
The Backlink Authority
Ahrefs is widely recognized as a leading SEO platform, celebrated for its unparalleled backlink analysis capabilities. Yet, it also boasts a robust rank tracker that delivers precise and comprehensive keyword ranking data. Ahrefs enables you to monitor rankings across various search engines and geographic locations, making it indispensable for international SEO campaigns.
Key Features:
- Rank Tracker: Track keyword rankings across multiple search engines and locations.
- SERP Features Tracking: Monitor SERP features like featured snippets, knowledge panels, and local packs.
- Competitor Analysis: Benchmark your performance against competitors and uncover their strategies.
- Historical Data: Access historical ranking data to track progress and identify trends.
- Customizable Reports: Create tailored reports for clients and stakeholders.
Pros:
- Powerful backlink analysis and rank tracking capabilities.
- Comprehensive keyword research tools with extensive databases.
- Accurate and detailed keyword ranking data with daily updates.
- User-friendly interface with intuitive navigation.
- Suitable for agencies and businesses with a focus on backlinks and competitive analysis.
Cons:
- Pricing might be a bit steep for smaller agencies or freelancers.
- Can be overwhelming for beginners due to its extensive features.
Cost: Starting at $129/month.
#4. SE Ranking
The Affordable All-Rounder
If you're seeking a budget-friendly SEO platform that delivers a versatile suite of tools, including rank tracking, keyword research, website audit, and backlink monitoring, SE Ranking is worth considering. Its rank tracking tool is recognized for its accuracy and reliability, providing daily updates and the capability to monitor rankings across diverse search engines and locations.
Key Features:
- Keyword Rank Tracker: Track keyword rankings across multiple search engines and locations with daily updates.
- Competitor Research: Analyze competitor websites and uncover their SEO strategies.
- Website Audit: Conduct comprehensive website audits to identify technical SEO issues and get actionable recommendations.
- Backlink Monitoring: Monitor your backlink profile, track new backlinks, and analyze competitor backlinks.
- Keyword Research Tool: Discover new keyword opportunities with extensive keyword databases and competitive analysis tools.
- Social Media Management: Manage and track your social media performance across multiple platforms.
- Content Marketing Tools: Optimize your content for search engines with on-page SEO analysis and content optimization tools.
Pros:
- Affordable all-in-one SEO platform with a wide range of features.
- Accurate and reliable rank tracking data with daily updates and customizable reports.
- User-friendly interface with intuitive navigation and easy-to-understand reports.
- Suitable for smaller agencies, freelancers, and businesses with limited budgets.
Cons:
- Fewer advanced features compared to Semrush and Ahrefs, such as in-depth competitor analysis and content marketing tools.
- Might not be suitable for large agencies with complex needs and high-volume keyword tracking requirements.
Cost: Starting at $52/month.
#5. SERPWatcher by Mangools
The Rank Tracking Tool with Zero Learning Curve
SERPWatcher by Mangools distinguishes itself as an uncluttered and intuitive rank tracking tool, tailored for users who value simplicity and a seamless user experience. It delivers precise and trustworthy keyword ranking data across various search engines and geographic locations, all presented within a clean and user-friendly interface. This makes it an ideal choice for those new to the world of SEO.
Key Features:
- Effortless Rank Tracking: Monitor keyword rankings across different search engines and locations with ease.
- Daily Ranking Updates: Receive fresh ranking data every day to stay on top of your performance.
- Interactive Graphs: Visualize your ranking progress with intuitive graphs and charts.
- Tagging and Filtering: Organize your keywords with tags and filters for easy analysis.
- Competitor Tracking: Compare your rankings with your competitors to identify opportunities.
Pros:
- Remarkably simple and user-friendly interface, even for those without prior SEO experience.
- Delivers accurate and dependable keyword ranking data with a focus on core functionalities.
- Offers exceptional value for its price point, making it accessible to individuals and small businesses.
- Ideal for beginners and those seeking a hassle-free rank tracking solution.
Cons:
- Lacks some advanced features found in other rank tracking tools, such as in-depth competitor analysis or white-label reporting.
- May not be sufficient for larger agencies with complex SEO needs and high-volume keyword tracking requirements.
Cost: Starting at $29.90/month
#6. Wincher
The Rank Tracker with a Visual Twist
Wincher sets itself apart as a rank tracking tool that emphasizes actionable insights and data visualization. While delivering precise and reliable keyword ranking data, it also offers supplementary features like keyword research, competitor analysis, and site audit. Wincher's user-friendly interface and visually captivating reports simplify the process of understanding your website's performance and pinpointing areas for optimization. If you want rank tracking to be less boring and more entertaining, try Wincher!
Key Features:
- Intuitive Rank Tracking: Easily monitor keyword rankings across various search engines and locations.
- Visually Appealing Reports: Access clear, concise reports with interactive graphs and charts to track progress.
- Keyword Research: Discover new keyword opportunities with integrated keyword research tools.
- Competitor Analysis: Benchmark your performance against competitors and uncover their strategies.
- Site Audit: Identify technical SEO issues and receive actionable recommendations for improvement.
- White-Label Reporting: Create customized reports with your branding for clients.
Pros:
- Actionable insights and data visualization make it easy to understand complex ranking data.
- Accurate and reliable keyword ranking data with frequent updates.
- Intuitive interface and visually appealing reports enhance user experience.
- Affordable pricing with scalable plans for different needs.
- Suitable for agencies, businesses, and individuals seeking a visually oriented rank tracking tool.
Cons:
- May not be as comprehensive as Semrush or Ahrefs in terms of overall SEO features.
- Backlink data may not be as extensive or accurate as some other tools.
Cost: Starting at $41/month (with annual billing).
Finding the Best Rank Tracking Tool for You
The tools we've discussed offer different features, pros, and cons. It's essential to consider your specific needs and budget before making a decision. All of them offer free trials, so you should try the ones that seem most suitable and see if they’re the best fit for you.
