Understanding Your Google Business Profile Analytics

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By Roger Smith

Digital Marketing Manager at DAXRM

Oct 22, 2024

If you're managing digital marketing for multiple clients, you’ve probably set up Google Business Profiles (formerly Google My Business) for local businesses. But here’s the real question: are you using the insights from Google Business Profile Analytics to optimize their local presence? If not, you're missing out on some serious opportunities to drive growth and improve visibility. Let’s dive into how you can make sense of Google Business Profile (GBP) Analytics and how DAXRM can help you turn that data into actionable insights that boost results for your clients.

What Is Google Business Profile Analytics?

Google Business Profile Analytics offers powerful data on how potential customers interact with a business on Google Search and Maps. These insights tell you:
  • how often your client’s business is seen
  • how people are finding it
  • and what actions they’re taking
So yes, GBP Analytics contains a wealth of information that can help you optimize your client’s listing, enhance SEO, and even tailor marketing strategies. But the challenge for many agencies is translating that data into actionable steps. What does it mean when views drop or when customers stop requesting directions? How do you leverage search queries to drive traffic? That’s where DAXRM comes in. With its advanced analytics features, DAXRM helps you simplify GBP analytics by pulling it into a user-friendly dashboard, giving you the tools to deliver more value to your clients.

Key GBP Metrics You Should Know

When managing your client’s GBP, there are several key metrics you’ll want to monitor. These metrics offer insights into how well your client is performing locally and where there’s room for improvement. Here’s what you should be paying attention to:
  1. Search Queries: This shows you which keywords and search terms are leading customers to the business. It’s an important indicator of how well your client’s business is ranking locally and what people are looking for.
  2. Views: This metric breaks down how many times a business has been viewed on Google Search and Maps. Knowing whether views are coming from maps or search can help tailor your client’s marketing efforts.
  3. Customer Actions: This is a goldmine for understanding customer intent. It tracks key actions such as website visits, direction requests, and phone calls. You can see which part of your client’s profile is driving the most conversions.
  4. Photo Views and Engagement: Businesses with a complete profile, including photos, are more likely to be viewed as credible. Google tracks how often people are engaging with photos compared to other businesses, giving you insights into the type of content that resonates with your audience.
  5. Direction Requests: Want to know where potential customers are coming from? This metric shows where people are requesting directions from, helping you pinpoint potential new markets or areas to focus your client’s local marketing efforts.

Using DAXRM to Optimize GBP Analytics

Understanding the data is only half the battle. To truly make your GBP work for you, you need a tool that simplifies the process, delivers insights, and helps you take actionable steps. That’s where DAXRM comes into play. It’s designed to help digital marketing agencies streamline their analytics and reporting processes, especially when managing multiple clients. Here’s how you can use DAXRM to help you make the most of GBP Analytics:

1. Unified Dashboard Overview

It can be tough to keep everything organized when managing GBP data for your clients. DAXRM brings all of your GBP data together into one centralized google my business dashboard, allowing you to track search queries, views, and customer actions across all your clients’ GBP accounts. No more logging into multiple accounts. DAXRM makes it easy to monitor performance across the board and spot areas that need attention.

2. Custom Reporting for Clients

DAXRM’s customizable digital marketing reports are a game-changer. You can easily create branded reports that show your clients the most relevant GBP metrics, like customer actions or search query insights. The white-labeling options also ensure that your clients see the data in a professional, clear format that highlights the value you’re providing.

3. Actionable Insights with Real-Time Alerts

Imagine being able to get alerts when something changes in a client’s GBP metrics—maybe there’s a sudden dip in views or fewer customers are requesting directions. DAXRM offers automated alerts that keep you informed, so you can take action quickly to optimize their listing or make adjustments to their marketing strategies.

4. Integrating GBP Data with Other Campaign Metrics

Google Business Profile Analytics is powerful, but when you combine it with data from other marketing channels, like Google Ads, Facebook, or email campaigns, you get a more holistic view of how your efforts are driving growth. DAXRM allows you to integrate GBP data with other campaign metrics, giving you a 360-degree view of performance.

5. Advanced Segmentation for Targeted Strategies

DAXRM lets you break down your GBP data into actionable segments. For example, you can segment by customer actions or search queries, and then target specific areas for improvement or time periods to track changes. If certain keywords are driving traffic but not conversions, you can adjust your strategy accordingly. Or, if direction requests are coming from a certain area, you can focus ad spend on that region.

How to Use GBP Data to Drive Client Success

Now that you’ve got a solid understanding of GBP analytics and DAXRM’s capabilities, let’s talk about how to use that data to make your client’s business more successful.
  1. Optimize Profile Information: Make sure your client’s profile is fully optimized. If search queries show customers are looking for specific services, ensure those keywords are prominent in the profile description.
  2. Leverage High-Performing Content: Use the data on photo views and engagement to post more of what’s working. If certain types of photos are driving more traffic, keep up that trend to maintain engagement.
  3. Encourage Customer Reviews: Reviews play a major role in local search rankings. Use your GBP insights to identify areas where reviews are lacking, and encourage satisfied customers to leave feedback.
  4. Respond to Customer Actions: If GBP data shows a drop in customer actions like calls or visits, this may indicate a deeper issue with your client’s offerings or their online presence. Use DAXRM’s insights to track these trends and adjust marketing strategies accordingly.
  5. Track and Adjust: Finally, keep a close eye on how these metrics evolve over time. The ability to integrate and monitor this data in real-time using DAXRM ensures you’re never blindsided by performance drops. Adjust your strategies based on these insights and refine your client’s GBP regularly.

Your Thoughts?

You’ve got the data—now what? Google My Business Profile Analytics equips you with everything you need to optimize your clients' local visibility, but how you use that data is what really sets you apart. Focus on the metrics that matter—views, customer actions, and search queries—and transform them into actionable insights. Don’t just collect data; make it count. With DAXRM, turning insights into impactful actions becomes easy, helping your clients achieve greater visibility, engagement, and long-term success.

Tags:

  • Google Business Profile
  • Google My Business

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